Content marketing is the creation of relevant, stimulating and valuable content that is to be used for marketing purposes. More precisely it is the development of content for distribution to attract, acquire and engage a target market – with the end goal of producing profitable customer actions. Content marketing uses a number of formats including blog posts, articles, videos, photos, graphics, white papers, ebooks, case studies and how to guides/instructional information just to name a few.
Email marketing, at is core, is simply leveraging email in order to market directly to customers and potential customers. With this in mind it could be said than each and every email sent to a customer or potential customer falls under email marketing.
Typically email marketing uses creative emails (or simply text emails) to solicit a response from the recipient. It can be used to stay in contact with customers through something like a monthly email newsletter or to create new customers by presenting special deals of offers. Email marketing is also very effective in building brand loyalty and brand awareness.
Email marketing is usually done by sending a large volume of emails to a designated list. This can be a customer list or an outside list purchased strictly for the purpose of generating new leads or sales.
Affiliate marketing is a marketing approach made up of two parties: affiliates and marketers. Marketers or advertisers are those with a product or service they wish to market or distribute while the affiliates or publishers are the party responsible for the marketing activities which generate leads and sales.
Successful direct response internet and web marketing is certainly dependent upon first designing a high converting, revenue maximizing website. However this is ONLY the beginning of KEX’s direct response services. Next we develop custom revenue generating direct response internet marketing plans that maximize your ROI. From SEO and PPC to opt-in email and social media campaigns, KEX has you covered.