Pet Treat Supplement Packaging and Label Design
The pet supplement market is a small sector industry, but it’s expected to grow significantly over the next few years. People see their pets as a member of their family. That’s why more people are moving towards higher quality products.
This includes pet foods, treats, and even supplements. Nobody would have ever guessed that consumers would start buying fish oil for their dogs not too long ago. This segment of the supplement industry offers big opportunities, but you still need to do an effective job at selling your product.
Why Pet Treat and Supplement Label Designs Are Vital
With many pet products, many companies don’t put too much thought into the pet treat package design or the pet supplement package design. The thought is that it doesn’t bear much importance since the product is for pets, not humans. But this is a mistake for several reasons:
1. Consumers Want High-Quality Products
A segment of consumers specifically look to purchase high-quality products. They want the very best for their pets, so it makes sense to get the best products even if they cost a little bit more. That’s why your pet treat package design must convey the value that it is offering.
2. Pet Products Have Developed a Bad Reputation
Over the years, commercial dog food and treats have developed a bad reputation. It’s known that pet food contains many preservatives, additives, and low-quality ingredients. This idea has been ingrained in the minds of many pet owners. As a result, many want to buy better products
3. Pet Health Care Costs
There are many costs associated with owning a pet. Health care is among the biggest costs. That’s why pet owners are buying products like fish oil for their dogs and cats. The reason why is because they are seen as preventative care products.
You want to use your pet supplement package design to show that your product is aimed to prevent common pet health issues. And pet owners that buy these types of products are more inclined to go for high-quality products. If selling to this crowd, you need to communicate your product is different from the mass-market products.
What Does Your Pet Treat Label Design Need to Do?
Now you understand why the package design of your pet product is so important. But what exactly does your pet treat label design and pet supplement label design need to do?
1. Show Your Product is Relevant
Dogs can deal with many health issues. The most common issues among popular breeds are hip and joint problems. If you’re selling a product aimed at preventing these health issues, you have to communicate this in your pet supplement label design. Your design has to provide imagery so that consumers know exactly what your product is for.
2. Distinguish Your Product from Competitors
Obviously, you’ll be up against many competitors. Many may even sell the same or similar products. If you want to get customers to buy your product over others, you have to distinguish your product through its design.
Stay away from the same types of cookie-cutter label and package designs that your competitors are using. This will give your product the attention it needs to get considered for purchase. You want to grab the attention of potential customers whether you’re selling online or on retail shelves.
3. Highlight Its Unique Selling Points
Does your product have a unique selling point? Does it offer features and benefits that other competing products do not? If so, you have to communicate that through your label and package design.
Most of this will be communicated via copy but it’s not as simple as featuring selling points on your label or package. You’re working with a limited amount of space, so you need to make a big impact with the least amount of words possible. Things like placement of the text, using the right typography, and balancing the space all come into play.
4. Establish Credibility
You need to communicate the credibility of your product for the pet treats and supplements you’re selling. How do you show that your product is the better choice and delivers on what it promises? There are many elements that come into play.
First is your brand presentation. This can be your color scheme, logo, and typography. Then there are credibility elements like GMO-free and certified organic labels. Finally, there’s the overall design itself. You want to create the perception that your product is high-quality and trustworthy.
Overall, the pet treats and supplement market provides many opportunities for many companies. However, you’re still going to be up against heavy competition, especially from big brands that have been in the pet category for a long time. To compete in this market, you must make you develop outstanding packaging and label designs.
KEX Consulting has years of experience creating packaging and label designs for supplements across many categories and markets. Contact us to learn more about what we can for your product.