Create Ads Social Media Banners, Ads, and Slideshows that Generate New Customers, Sales, and Profits
As you may have heard, social media advertising is one of the most effective ways to reach your target customers. There are many platforms that you can use including Facebook, Instagram, Twitter, Pinterest, and more. The challenge lies in your ability to utilize these platforms effectively and build a strong campaign.
What Makes Social Media Ads Challenging?
There are many things that make it difficult to build profitable social media ad campaigns. First of all, it is very technical. You have to understand things like keyword targeting, split testing, different types of ad displays, pixel tracking, and more. It takes many months to really understand how to make social media ads work.
Second, it’s very time consuming. You will have to spend time testing different types of ads, running different ad formats, managing multiple campaigns, and evaluating the analytics data. As a business owner, you probably don’t have hours of your day to dedicate on social media ads when you’re already spending most of your time on other important activities.
Third, it’s hard to maintain your reach and control ad costs. With social media ads, it’s not an evergreen process. Audiences get tired of the same ads, so you need to come up with new ads, banners, and slideshows. There’s also ongoing competition. You can fluctuate ad costs, so you’ll need to constantly make adjustments.
The Potential of Social Media Advertising Justifies Your Investment
There are many reasons why social media ads are worth your investment.
– The number of social media ad impressions have been climbing by 20 percent each passing year.
– 27 percent of online users make purchases through social ads.
– The cost of advertising on certain social ad platforms is decreasing (as of Q4 2019).
– Engagement rates are increasing on Twitter and other social media platforms.
– Other platforms like Twitter are seeing growth of users that are monetizable.
And this is just looking at the data of what’s happening with social media. You also have to account for the advantages that social media ads offer.
Social Media Ad Platforms Offer Many Advantages
One of the big advantages that social media platforms offer over traditional channels and other online ad channels is advanced targeting options. You can reach the audience you are going after with the advanced targeting tools that are available on these platforms. There are also advanced audience discovery tools that help you find audiences related to yours.
Then there’s the ability to control your costs. In other ad platforms, you may have to commit a certain amount to run the ad. With social media ads, you can set your cost per click and daily budget. If your campaign isn’t working out for you, you can pause or disable your campaign at any time to cut your losses.
Finally, you can easily test creatives to maximize the performance of your ads. You can use different formats (video, posts, slideshows), ad placements, scheduling, and copy to see which variations of your ad produces the best results. You can usually set up your ad and start seeing traffic to your website within a few hours. From there, you can make adjustments to try to make your campaign more profitable.
Let Us Help Build and Manage Your Social Media Advertising Campaign
KEX Consulting has helped many clients market their products. We specialize in many areas of digital marketing. One that has helped many of our clients succeed is our services designed to create and grow social media ad campaigns. While there are many firms that run and manage social media ad campaigns, there are a few things that make us stand out:
A Focus on ROI – Whether you’re looking to generate high-quality leads or sales, the most important part of your campaign should always be the ROI. You want to see that the money you’ve spent into the social media ad campaign has resulted in profit by the end of your sales funnel.
Unlike other firms, we are driven by ROI. We want to make sure are clients are spending $1 to get a $2 return. It’s a mistake to focus on impressions or traffic alone. At the end of the day, you want to see that the social media ads are producing revenue for your business.
Optimal Targeting – The success of your campaign rests on the audience you target for your campaign. Targeting the wrong audience can quickly turn into a disaster and lead to huge losses. We put in the effort to research your audience so that this doesn’t happen.
In addition, we’ll help you discover new audiences and angles that you may have overlooked. This will present you with new opportunities for your product. This can mean repositioning your product for different audiences, being able to grow your product line, or finding a new group to market to altogether.
Help with Scaling Campaigns – One of the advantages of working with us is the fact that we are familiar with the different social media ad platforms. Most firms focus solely on Facebook. While Facebook does get most of the traffic, you do want to use the other platforms as well.
Pinterest Ads, LinkedIN Ads, Twitter Ads, and Snapchat Ads can be very profitable for your business. In some cases, they may outperform your Facebook Ads campaign. We’ll help you maximize your campaigns on Facebook and Instagram. Then we can scale to other platforms to grow your reach.
Detailed Reporting and Analytics – With ad campaigns, you want to be on top of the numbers to see how your campaigns are performing. We’ll provide you with ongoing reporting so that you know how your campaign is moving forward. We will also be tracking many different data points so that we have a better idea of how your ads and overall campaign can be improved.
Schedule a free consultation with us to learn more about our social media advertising services.