Website design is the design and layout of the front-end or clients side portion of a website. Websites are truly an extension of your business and are instrumental in creating a profitable company. Websites can relay simple information or revolutionize your business operations. Today the look and feel of your website has never been more important.
In many cases your website is the first point of interaction between your business and your customers (and potential customers). With over 75% of consumers visiting a company’s web site before making a purchase, having a well designed, attractive, user friendly website is more important than ever to your company’s success. A website is often times the most important portion of an integrated marketing approach. Now the question, “Should my business have a website?” is no longer valid; the question is, “What does my company need from our website?”
Website Design Is Our Business
KEX Consulting creates websites that increase ROI by providing YOUR business and YOUR customers exactly what they need. We work closely with our clients to determine these specific needs and goals. An effective website must be designed with the end user in mind; your website isn’t necessarily for you, it’s for your customers and therefore special attention must be paid to end user experience.
Furthermore, it is imperative your company’s website incorporates the qualities and characteristics that match your company’s persona and reputation. With our attention to detail, use of the latest in web technologies, site design principles and web standards, we ensure your website produces results while seamlessly integrating into your overall marketing message.
Website Design Turns Visitors Into Customers
The primary objective of most websites is to convert site visitors into leads and then into customers. To do this your business must have an enticing, engaging and effective website with strong calls to action that increase conversions. Your website must be attractive, highly functional and easy to navigate and for ALL site visitors. At KEX we emphasizes an ease-of-use design philosophy to create high quality websites with the best design, navigation and functionality.
In addition all KEX websites utlize search engine friendly web design meaning your site is quickly and easily indexed by search engines. Our sites, built using search engine optimization (SEO) principles, allow your website to be searchable and approachable helping produce site visitors and traffic. This way you can focus on more important issues like running your business.