Why Package and Label Design is Vital to the Success of Your Product
So you have a great product to bring to market or sell on a specific channel. As you’re creating sales and marketing material for your product, the one thing that you don’t want to look at is your product’s packaging.
There are multiple reasons why packaging design is vital to the success of your product.
Reason #1: It Helps Sell Your Product
Whether you’re selling your product in a retail environment or on an online platform, the first thing that people pay attention to is how the product looks. The package design is what will initially catch their attention. That’s why you want to make a strong first impression for your product.
Your packaging will help sell the features and benefits of your product. You want to make sure that the packaging communicates this important information if you want to maximize sales. Even in the online medium, consumers want to see how the product (the packaging) looks so that they can get a quick overview of what it offers.
Reason #2: Packaging Positions Your Product
Packaging plays a prominent role in positioning your product. It helps convey the product category, quality, and other distinct characteristics that shape the perception of your product. You want to position your product in a certain way to help target specific groups of customers and distinguish your product from the rest.
For example, if you are selling a luxury product, you have to justify the price with the packaging design. The packaging must look and feel like it’s a high-quality and exclusive product. How else will consumers be able to understand the value of this product over the same kind of product that belongs in the low-priced or mid-tier category?
Reason #3: It Differentiates Your Product from the Competition
It’s inevitable that you’re going to be up against competitors selling similar or the same type of products. If you want to capture the attention of your target audience and win over consumers to purchase your product, you want to do everything you can to differentiate yourself. In many product categories, competitors have similar packaging designs, so you need to create a design that’s unique.
You want to come up with a packaging design that makes your target customers recognize the unique features and benefits your product is offering. You don’t want to be seen as another commodity or attract people only on the basis of price. The design and copy must come together to get customers to choose you over competitors.
Reason #4: Packaging Communicates Important Information
Packaging must also add important information that your customers are looking for. For example, if you are selling a kitchen product, you’ll want to use the packaging to explain how your product is used. This can be done through images, text, and clear labeling.
If you’re selling a supplement, you want to make sure that your ingredients and labels are listed properly. Important logos like GMO-free and Certified Organic must be placed properly to help sell the product. An explanation of the benefits that each key ingredient offers will also help customers.
Reason #5: It Protects and Supports the Product
Finally, packaging should be designed to protect and support the product. The best example is with many high-end products like smartphones. The packaging is designed to keep the smartphone stable during shipment so that it avoids potential damage.
In addition, there are also slots for the earphones, batteries, screen protectors, and other accessories. This makes it easy for customers to keep their smartphones and accessories organized when they are not using it. The packaging adds more value to the actual product because of its usability.
The Types of Product Packaging Design We Specialize In
At KEX Consulting, we’ve created package designs for many different types of products and product categories. Here’s a list of product packaging services that we offer to our clients:
Supplement Label Design – Supplements are very profitable but this product category is very competitive. Consumers look at everything from how the labels look, the list of ingredients, to explanations of ingredients. Without a strong packaging design, it will be hard to compete in both the retail and online space.
Health and Beauty Products – This is another competitive product category. You will be competing against small, medium, and large brands, so you really have to put all the stops. Packaging design can get really complex based on the demographic you’re targeting, the type of product you’re selling, and how you want to brand yourself.
Pet Treats and Supplements – For a long time, pet treats and supplements were seen as a commodity. But this is slowly changing. Many pet owners are opting to spend more money on high quality products because they care about the health of their dogs and cats. There is a lot of opportunity here to win over customers with strong packaging design.
Retail Consumers & Housewares – Packaging design for retail consumer products and houseware is often elaborate. On top of using the packaging to stand out and sell your product, you need to provide important information to potential buyers. We have a strong understanding of what works when it comes to this category.
Design for Beverages (Beer, Wine, Juice, Coffee) is Important Too
Another type of product that’s starting to expand is beverages. Consumers are developing sophisticated tastes. They are looking for juices that are organic, contain vitamins, have low sugar content, or do not contain sugar at all. There are a lot of opportunities in this space to win over an audience that’s looking for alternatives to the unhealthy choices that are ubiquitous.
Beer and wine are also growing. Craft beer and organic/natural wine is becoming more popular and consumption is growing by the year. We can help you come up with labeling and bottle designs to help your specific product grow locally and domestically. We can help you establish a strong brand while also selling the specific product.
To learn more about our services, contact us today.