How to Use Promotional Materials to Market Your Business
Looking for a new way to brand your business and generate high-quality leads? A cost-effective strategy that you can utilize for your business is to use promotional materials. Just what are promotional materials? They are simply products that are branded with your business information.
The Idea Behind Using Promotional Materials
When marketing with promotional materials, you are simply giving away branded products to a target audience and/or potential customers. The products you give away will have your business information printed on them. This will usually be your business name, logo, slogan, and contact information.
The goal of giving away promotional products is to get people to remember your business. It’s been found that 8 out of 10 consumers own at least one promotional product. And from that group, more than half of them use the product at least once a week.
This results in tens if not hundreds of thousands of impressions for your business over an extended period of time. This is probably why a large number of people end up contacting the business that gave them the promotional product.
Why Use Promotional Materials in Your Marketing Strategy?
There are multiple reasons why you should use promotional materials as part of your marketing strategy. A lot of business owners assume that people that receive these promotional products end up throwing them away. The strategy is often seen as wasteful or ineffective. However, you have to consider these points:
- Promotional Materials are Cost Effective
Promotional materials are very cost effective. Depending on the type of product, you’ll end up spending less than a dollar per material. Products like pens and tote bags cost a few cents each and get cheaper if you order in bulk. It is one of the cheapest ways to reach your target audience compared to other forms of offline marketing.
- The ROI on Promotional Materials Are Good
Most business owners are worried about the ROI of using promotional materials. They don’t want to have spent hundreds or thousands on these products only to see no results. When used effectively, promotional results do provide fairly good results. It really comes down to targeting the right audience when you give away your products.
- They Work Well with Other Marketing Strategies
Are you running direct mail campaigns? Are you planning to rent out a booth and an event? Are you holding free or paid seminars? You can enhance the results of these marketing strategies by marketing promotional products part of your strategy.
Examples of Promotional Materials
There are many different types of promotional materials that you can use in your marketing strategy. Here are just a few to think about:
– Stress relieving balls
– Coffee mugs
– Water bottles
– Sticky note pads
– Stadium cups
– USB drives
– Key chains
– Shot glasses
Most of these products are $1 or less with most being less than 50 cents.
We Can Help Work on Your Promotional Material Strategy
KEX Consulting has worked with clients across many different industries and markets. We’ve helped our clients use promotional materials for their marketing campaigns with great success. The first step of the process is designing for your promotional material.
We can help work on your logo, typography, tagline, and slogan for your promotional material. You do have to focus on the design so that it does grab the attention of the people that take the promotional products home. Even if you have an existing design, we can help improve it to increase the effectiveness of the marketing strategy.
From there, we can help you figure out what promotional products you should focus on. We often see pens, hats, USB drives, and bags work well for many businesses. These products are effective and affordable.
However, other factors will be considered. For example, if you are targeting a group in the tech industry, it might be very effective to use lanyards. If you are targeting people in the health sector, then eco-friendly bags may make a lot of sense. The idea here is that we’ll come up with a strategy that can work for your particular business and target audience.
We’ll then help you integrate the promotional products into your marketing strategy. Promotional products can work in many situations. It’s all about using them with marketing strategies and various scenarios that make sense.
What to Expect from KEX Consulting
Here’s a general overview of what to expect from us for your promotional products project.
– You’ll get a custom design created for you. We do not recycle old designs or use templates for your project. We understand how important it is to distinguish your business from others.
– We can integrate some kind of tracking with your promotional products. This will help you get an idea of how well the products are performing for you. The tracking can be done by using a specific website URL or using a custom phone number.
– Establish what audience you are targeting. Promotional products won’t work if you target the wrong audience. You have to be very specific about the groups you are trying to reach. We’ll help you clarify this so that your strategy has a chance to succeed.
– We have quick turnarounds. You can expect us to provide you with fast printing and shipping services for your promotional products.
Overall, promotional products do work. Many business owners think that they’re only to be used by big companies for branding purposes. In reality, they do a fairly good job at generating leads and customers. And again, many of the products are very cost effective, so it’s a strategy that is definitely viable for small business owners.
To learn more about how we can help you with your next promotional material campaign, contact us today.