Search engine marketing (SEM) is the process of increasing website visibility and traffic through two internet marketing methods:
Search Engine Optimization (SEO) is the natural or organic unpaid method used to reach a higher search engine ranking and is made up of two components the drive search engine results: on-site optimization and off-site optimization.
Pay Per Click (PPC) Advertising is the use of paid ads to display directly on search engine result pages. Pay Per Click (PPC) or paid search engine advertising uses advertising platforms to place ads on search engines based on a bidding system, quality score and other variables.
Click on a link above to learn more about Search Engine Optimization or Pay Per Click Advertising or contact KEX today to discuss the correct SEM mix for you and help you achieve your search engine marketing goals.