You Can Rely On Us for All Your Print Marketing Needs
As a business owner, you’re probably using a variety of print marketing materials. This may include everything from flyers, brochures, to postcards. Coming up with marketing material is one thing, but making sure that your marketing material makes an impact and produces results is a completely different story.
Our Design Services Will Help You Hit the Mark
KEX Consulting can help you come up with designs that work for your print marketing materials. We can help you work on your logo, brand identity, color schemes, typography, and more. Our team of designers has experience with many different design projects and has created effective designs for many different types of businesses.
One of the things we do differently in our designs is ensuring that your print marketing materials exemplify your unique brand identity. This helps your marketing stand out from the competition and communicate the unique values that you bring to the table. There are many different design services that we offer.
List of Our Design Services
Direct mail – Direct mail is an effective way to reach new prospects and existing customers. Whether it’s something simple like postcards or more complex like catalogs, we’ll make sure that your direct mail is designed for optimal results. Design is very important in direct mail because it often determines whether or not the recipient opens your mail in the first place.
Brochures – Brochures condense your sales and brand message in a small foldable document. They can do an effective job in converting prospects that are on the fence and reinforcing your sales message to people that have been in contact with your business.
The challenge with brochures is that you have a very small amount of space to work with. That’s why you have to ensure that the design and message really gets to the point. You have to communicate in an effective manner to facilitate leads and sales.
Displays – Displays in venues, storefronts, events, and in-store placements can be used to increase sales. You can use them to draw people into your business in highly trafficked areas and draw attention to a unique offer. Displays that are in-store can be used to let people know about specific offers, product category sales, promotions, new releases, and more. Almost every business uses some kind of display to assist with sales.
Flyers, Ads, Coupons, and more – While other advertising materials like flyers, print ads, and coupons seem simple, design still plays a role in how effective they are. Don’t assume that the message alone will do the job. Small design changes can go a long way in the results they produce.
Corporate Identity Packages – If you need help with rebranding or coming up with a brand identity, we can help. We offer a complete corporate identity package that includes logo design, business cards, letterheads, a unique brand presentation, and various printed marketing materials.
Promotional Products – A great way to brand your business and get people to follow up with you is to give away promotional products. Promotional products can be anything from pens, bags, hats, t-shirts, to keychains. They’ll have your logo, slogan, and business contact information so that your prospects are reminded about your business.
Copy that Produces Results
As you know, the design of your print marketing materials is only a part of what generates new leads and customers. The other part that determines the success of your print marketing strategy is the actual copy – the written words on your print materials. In addition to the design work, KEX Consulting can help you come up with compelling copy.
We focus on many different components of the copy to maximize the results of your advertising and marketing. Here are some of the most important components that we work on.
Headline – The headline is the most important part of your message. It’s usually located on the top of the fold with typography that’s bigger than the rest of the text. With the headline, you are calling out to your target audience with some kind of benefit-driven message or a message relevant to their situation to capture their attention.
It’s been found that simply changing the headline in ads can double the effectiveness of the ad. As a result, a lot of your printed marketing materials rides on the headline. Fortunately, we have a team of copywriters that excel in crafting headlines that generate results.
Story – The story is very important when it comes to print marketing materials like catalogs and brochures. Coming up with a story for your business helps you communicate your brand values and your unique brand identity. It helps create an emotional connection with your target audience while also helping you stand out from competitors.
Features and Benefits – At the end of the day, your target audience wants to know about your product or service. You want to be able to communicate the unique features of whatever you are selling. But a common mistake that business owners make is thinking that simply listing the features of a product or service is enough.
People still need to see how the features are beneficial to them. That’s why you need to explain how the features translate into benefits. Overall, most printed marketing materials need to be benefit-driven to help sell your product or service.
Offer and Call to Action – Finally, you want to highlight your offer. You need to present your offer in a way that’s easy to understand, highlights the main benefits, and explains everything the customer is getting. You want to follow up with a strong call to action to get customers to act.
We Invite You to Look Over Our Previous Work
Rather than just explain the types of print marketing materials that we can work on, we invite you to look over our work. Many of our new clients have signed on with us because they were impressed with the projects we’ve produced for our past clients.
To get access to our portfolio, get in touch with us today.