Affiliate marketing is a marketing approach that is made up of two parties: affiliates (or publishers) and marketers (or advertisers). Marketers or advertisers are those with a product or service they wish to market or distribute while the affiliates or publishers are the part responsible for the marketing activities which lead to leads and sales. Affiliat marketing is a performance-based marketing tatic that compensates or rewards the affiliates for traffic, leads or conversions that occur as direct result from marketing efforts they have made on behalf of the marketer. Most affiliates are typically part of an affiliate network that includes a number of affiliates and publishers that are experienced in marekting certain types of products and services.
Affiliate marketing overlaps with many other internet marketing tactics such as search engin optimization (SEO), pay per click (PPC), email marketing, content and blog marketing and just about any other internet marketing method. While often overlooked, affiliate marketing can greatly increase site traffic, leads, conversions and revenue. However one must be cautious when entering the affiliate marketing world as there are just as many pitfalls as opportunities.
Let KEX be your guide to Affiliate Marketing. We have years of experience with affiliate programs and use only the most trusted affiliate networks.