Responsive website design is web design with an emphasis on optimal viewing experience. It is achieved by building a websites that work on all devices, browsers and screens regardless of size. Responsive web design is completely flexible regardless of device and is focused on providing an enjoyable and gratifying experience for all website visitors. Responsive web design is very different from traditional website design and developers must know the pros and cons of responsive web design.
How Does Responsive Website Design Work?
Responsive website design incorporates grids and layouts that use percentages rather than absolute measures like pixels in the design. Responsive design can accommodate any screen size by using CSS (Cascading Style Sheets) to change the site lay out according to the end user’s computer screen resolution. This allows one website to be viewed across a wide range of devices, including mobile phones, tablets, laptops and desktop computers. The result is an enhanced end user experience for both traditional computer and mobile device visitors.
Do I Need A Responsive Website?
Today worldwide internet traffic is just about evenly split between traditional computers and mobile devices. Understanding how your website will display on the variety of formats is crucial to your company’s success. With mobile web browsing continuing to increase, having a responsive (mobile friendly) website is now essential part of your integrated marketing approach.
Your customers demand your products and services are available anytime, anywhere. Meeting this expectation results in improved brand perception, increased website traffic and more sales revenue. Failing to meet this expectation… well that just isn’t an option.
Having a responsive (mobile optimized) website should be high on the list of any businesses or organization. Responsive design can be more expensive to develop compared to traditional sites however it is a wise investment. Responsive websites improve ROI by enabling your audience to access content and/or make purchases on their schedule (and device of choice). Let us help you determine if a responsive design that delivers a positive end user experience, on all screens and devices, is the best solution for you.