Search engine marketing is the process of increasing website visibility and traffic. Search Engine Optimization (SEO) is the natural or organic unpaid method used to reach a higher search engine ranking. Pay Per Click (PPC) Advertising is the use of paid ads to display directly on search engine result pages. Pay Per Click (PPC) or paid search engine advertising uses advertising platforms to place ads on search engines based on a bidding system, quality score and other variables.
Search engine optimization, or SEO as it is often referred, is the process of generating website visibility and traffic from unpaid, organic and natural search engine results. SEO employees a number of strategies, techniques and tactics to improve a website’s search engine ranking. Improving the ranking of a website’s search engine results page (commonly known as SERP) helps ensure that a website is visible and accessible by both search engines and internet searchers.