Content marketing is the creation of relevant, stimulating and valuable content that is to be used for marketing purposes. More precisely it is the development of content for distribution to attract, acquire and engage a target market – with the end goal of producing profitable customer actions. Content marketing uses a number of formats including blog posts, articles, videos, photos, graphics, white papers, ebooks, case studies and how to guides/instructional information just to name a few.
Successful direct response internet and web marketing is certainly dependent upon first designing a high converting, revenue maximizing website. However this is ONLY the beginning of KEX’s direct response services. Next we develop custom revenue generating direct response internet marketing plans that maximize your ROI. From SEO and PPC to opt-in email and social media campaigns, KEX has you covered.