Email marketing, at is core, is simply leveraging email in order to market directly to customers and potential customers. With this in mind it could be said than each and every email sent to a customer or potential customer falls under email marketing.
Typically email marketing uses creative emails (or simply text emails) to solicit a response from the recipient. It can be used to stay in contact with customers through something like a monthly email newsletter or to create new customers by presenting special deals of offers. Email marketing is also very effective in building brand loyalty and brand awareness.
Email marketing is usually done by sending a large volume of emails to a designated list. This can be a customer list or an outside list purchased strictly for the purpose of generating new leads or sales.
Email marketing, like many marketing activities conducted online, can be tracked in real time. Once a campaign is created and launched you can easily see metrics such as opens, click throughs and other actions in order to evaluate the overall success of the email campaign. In addition, when compared to other traditional marketing options, email marketing can be significantly less expensive and cost effective (direct mail can be drastically more expensive than email campaigns). Plus today over half of ALL Americans check their email at least once a day, therefore you message usually ends up in front of the desired audience.
Let KEX be your guide to Email Marketing. We have years of experience managing successful email campaigns.