The Importance of Proper Private Label Nutraceutical Supplement Design
Launching a private label nutraceutical comes with many challenges including marketing, branding, production and inventory to list a few things. One challenge that many businesses overlook is the private label supplement design. This is shocking when your private label supplement design alone can make or break your product. Here is some solid advice for coming up with a proper supplement label design for your product.
1. Your Supplement Label Design is What Gets the Consumer’s Attention
Launching a new product through a private labeled product is difficult because your company isn’t known for that particular product. To get the attention of your target audience, you need a private label supplement design that is attractive. Your private label supplement design needs to have the right emotions and characteristics for the right audience. Everything from the colors, font, logo, layout and images used in the private label supplement design will create different moods and convey a message.
2. You Need a Balance of Great Supplement Label Design and the Right Verbiage
It’s not just about the private label supplement design. You need to make sure that the verbiage used on the supplement label design is on the mark with your target audience. Are you stating the benefits that consumers care about? Are you differentiating yourself from competing products? Are you communicating clearly about what your product does? It helps to work with a company that really understands supplement label design. Graphic designers may specialize in great design but supplement manufacturing companies understand how to design in a way that sells.
3. Building a Brand is More Important Than Getting a Quick Sale
One of the most important aspect of your private label supplement design is your visual brand presentation. You need a strong logo, iconography and typography if you want to inspire trust and quality in your private label supplement design. Many products may get the sale due to extreme designs but may not inspire loyalty due to poor branding elements. Focusing on the branding aspects of your private label supplement design is just as important as the actual product’s supplement label design. It may be a better idea to do a brand refresh if you find that your visual brand presentation is lacking.
4. Consider Various Bottling and Packaging Options
One aspect of private label supplement design that businesses never entertain is the bottling and packaging. What kind of bottling and packaging you use can help your product stand out from others on the shelves. It will also give you more space for your supplement label design. You may even come up with unique ways to sell your product like over the counter, individual blister packs, economy sizes, etc. This can give you greater reach in the marketplace and help support the growth of your brand. Just make sure that your supplement label design is adapted to the bottle or packaging.
5. You Need to Protect Yourself By Following FDA Labeling Regulations
It takes a real expert to understand what you can and cannot say in your supplement label design. Don’t assume that you can copy another product’s private label supplement design as they may be unaware of the mistakes they’re making. Your private label supplement design must follow standard protocol of labeling and be compliant with the FDA’s guidelines. You also have to be very careful about the verbiage used in your supplement label design as you cannot make health claims unless it is qualified. Working with experts can help you create the right verbiage without hurting your selling points.
As you can see proper supplement label design is vital to your success. To ensure that you don’t put your business at risk, make sure you work with an expert that’s experienced in this industry to help design your new product’s supplement label design.
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