Achieve Supplement Label Success: How to Design Your Private Label Supplement
While the quality of your product, pricing and customer service is essential to the success of your supplement line, it’s the supplement label design that convince customers to buy. Consumers are inundated with the vast number of choices available to them. Whether it’s in a retail store or in an eCommerce environment, the supplement label design is what will ultimately sway the consumer.
Competing Through Supplement Label Design
In order to compete in this industry, you have to make sure that your supplement label design hits the mark with your target audience. This is especially the case for private label supplement design where your brand isn’t knowing for various types of products. The right private label supplement design is also vital if you’re a new brand. Consumers are aware of the brands that have established themselves around certain products, so your supplement label design has to stand out. Here are some tips for creating a supplement label design that wins over customers.
1. Target Your Audience
You have to really understand your target audience before you even think about supplement label design. A product targeted for women over 30 will have a dramatically different supplement label design from a product targeting male bodybuilders. For example, a product targeted for women should have a supplement label design with lighter palettes. It should be more focused on building trust and credibility. A product for men should have a supplement label design with more intense colors and emphasis on authority. The colors should also reflect the type of product. Green is commonly used in natural products while blue is often used for products designed for certain ailments.
2. Differentiate Yourself
One thing you’ll quickly notice as you start brainstorming your private label supplement design is that many products in the marketplace have the same designs. Instead of following in their footsteps, you want to differentiate your private label supplement design. You also want to think about what sales points that the other companies are overlooking. There may be a lot of products using bold colors and big statements in their designs. You can use this to come up with a private label supplement design that is more scientific, credible and personal. This approach to private label supplement design can work well if you find that too many companies are using the same tactics.
In order to become a household name, you have to put a lot of effort in using your private label supplement design to build your brand. It often helps to design for the brand first and try to fit the private label supplement design into that framework. This can be challenging as certain products and designs will not fit the visual presentation of your brand. In these cases, it’s a smart idea to come up with a new brand that the private label supplement design can be a great fit for. Most consumers will judge the product based on the private label supplement design and have no knowledge of the other brands in your business portfolio.
4. Sales Copy
It’s not just about the graphic design and colors that make up your private label supplement design. A big part of the selling process is the sales copy you use on the supplement label design. Because there’s a limited amount of space to work with, you have to really make sure your communication is effective. Pay attention to other similar products to see what’s being said on their private label supplement design. Think about the unique benefits your product offers, what the best selling points for this type of product are and how you can communicate credibility/authority . This is what will get consumers to buy after they’ve noticed your product.
Those are just a few of the many things that your supplement label design has to have. It’s worth spending the extra time and money on the design as it can determine whether your product flies off the shelves or sits in your inventory space.