5 Tips for an Eye Catching Supplement Label Design
While the quality of your product, marketing and branding is all a big part of winning over customers, you also need to make sure that your supplement label design has an attractive design. Your supplement label design is what helps creates the perception you’re looking to impress on your audience in your marketing and also on the retail shelves.
Imagine Your Product in Retail Shelves
If a consumer is shopping around for a particular product in a retail environment, he’s going to be drawn to the supplement label design that catches his eye. Consumers are not going to spend hours researching products and companies in the retail setting. They’re going to look for a specific product, compare the various brands, and ask questions before making a final decision. To help you create the right perception, here are a few tips for effective supplement label design.
Tip #1: Create a Perception with Your Brand Presentation and Use Relevant Colors
When it comes to supplement label design, the first thing you notice is the overall presentation rather than the small details and copy. That’s why you want to start with the brand presentation and try to have the logo and design reflect the qualities that your brand exemplifies. From there, you can tie in your brand’s theme colors and incorporate other colors that represents positive aspects of the actual product. If you feel your brand isn’t compelling enough, it may be time to do a re-branding to come up with something that is more impactful.
Tip #2: Convey Benefits that Make Your Product Unique
A big part of the supplement label design is the actual copy. Is your product GMO-free? Is your product produced using a special method that enhances absorb-ability? Let consumers know about the features that make your product better than other competing products. Don’t just list the features either. Expand on them so that they know what it will mean to them.
Tip #3: Find the Middle Ground in Design
There is quite a zen to creating the right supplement label design. On one hand, you want to come up with something that demands attention but on the other hand, you want to use a presentation that communicates to consumers rather than shouting at them. Some designs go too overboard and diminish the legitimacy of the product. You want to come up with a design that is eye catching yet instills trust and quality. If you feel you’ve gone overboard with the design, one of the best things you can do is to create and make use of negative space.
Tip #4: Find the Right Font
In many cases, the font IS the supplement label design. You really have to try out different fonts to find something that is in line with your core message and the perception you want to create. Some general tips when working with fonts is choose fonts with good readability, stick to two types of fonts at most (one is ideal), use font sizes that make it easy to read, and use fonts that is consistent to your brand.
Tip #5: Analyze Your Competitors’ Supplement Label Design
If you want to create a supplement label design that stands out, then start by analyzing your competitors. How do their supplement label designs look like? You will get a big advantage over your competitors if your design doesn’t follow the clichés that the industry has created. By creating something unique, your label will have more visibility and make consumers think that your products is different.
There are other important aspects of label design from proper nutrition labeling and adhering to FDA guidelines. Make sure you work with a professional that understands all the nuances to get a proper supplement label design.
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