Vitamin Label Design That Sells
When it comes to design, most of the focus usually goes to the website of a company or brand. However, it’s just as important for vitamin label designs to be eye-catching for your products and brand. This is especially the case for vitamins and other supplements. It’s easy for these products to blend in and get lost with competing products in the marketplace. Having a unique and high quality label design not only helps you differentiate your product, it also helps increase its perceived value.
The nutrition and supplement industry is growing every single year as an increasing number of people are starting to focus on their health. While advertising, branding and marketing is a big part of driving supplement sales, it’s just as important how consumer perceive your product. For example, if a consumer is shopping for supplements in a nutrition store, the supplement design will be one of the biggest factors in analyzing which products to consider buying. This also goes for online sales where consumers are constantly comparing products before making a purchase decision.
KEX Creates Top Notch Supplement and Vitamin Label Design
KEX is a digital marketing firm with a strong specialization in developing high quality designs for supplements. We create great labels and packaging by focusing on eye catching designs that draw in consumers. We also understand that it’s not always about creating a flashy design. It’s about using the right colors, using the right marketing message, using a clean presentation, using the right font, and combining everything into a cohesive design that works.
We understand the subtle differences between a top notch vitamin label design and average label design. For example, focusing on the logo of your brand and developing a strong brand identity is a big part of distinguishing your products from other competing products. The first step of this process is to understand the core characteristics of your brand and the unique advantages that your company is offering. So if the unique advantage of your brand is using natural organic sources of ingredients, using brand colors like green and using nature symbols will help convey that identity.
Another big part of creating a great label for your supplement is working in the right copy. You only have a limited space on certain products like vitamins, so every single words counts. You have to make the most impact in as few words as possible. You need to back up your marketing message with content that reinforces the unique advantages of your product. It’s also important not to unintentionally insult your audience as consumers are more educated and can detect hype, lies, and false promises.
Supplement and Vitamin Label Design Regulations, Compliance and Standards
Making the wrong claims or terminology can get you in trouble with the FDA. Not having proper information for consumers can also turn consumers off from buying your vitamins. In addition to designing a label, KEX can do the following:
- Check to see that the right terminology is being used
- Ensure health claims are in accordance to FDA standards
- Present supplement information (dosage, warnings, usage instructions, etc.) properly
- Providing a clear list of ingredients
Our combined expertise of knowing what types of supplement and vitamin label designs make an impact with consumers and what language, wording, and claims needs to be made to keep you in regulator standards makes KEX the trusted choice for printing and designing your vitamin or supplement labels. We’ll work closely with you to create a label that reflects your brand’s identity, brand message, and brand perception you want to make. Contact us today to learn more about how we can help.
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