Nutritional Supplement Label Designs That Sell
Did you know that the nutritional supplement industry is one of the fastest growing industries in the world? Of course you do. You’re an expert in nutritional supplements. Well, KEX Consulting is an expert in designing and marketing nutritional supplements. We know that there’s quite a lot of competition and crowding in this field. Therefore, it is crucial that you’re able to set your product apart from the rest. A nutritional supplement label design is one way to make your supplement stand out from the rest. KEX Consulting can help you to create a unique and stunning nutritional supplement label design that will immediately connect with consumers in your target audience.
With over 10 years of experience, KEX Consulting is one of America’s leading nutritional supplement design and marketing agencies. Our consultancy team can not only help you with your branding, but also with the copy writing for your nutritional supplement label design. We’re the best in the business and will help you to sell more of your nutritional supplements with our eye-catching packaging designs and clear wording.
We print a variety of nutritional supplement label designs such as:
- Dietary Supplement Labels
- Dietary Enhancement Labels
- Herbs and Herbal Product Labels
- Isolated Nutrient Labels
- Children’s Nutritional Supplement Labels
- Nutraceutical Labels
- Vitamin Supplement Labels
- Dietary Supplement Labels
- Pet Supplement Labels
Why great nutritional supplement label design is crucial
Nutritional supplement label design is a niche field. Product packaging designers don’t always have experience with this specific industry. KEX Consulting has been in this business for over 10 years and our team has worked with a wide variety of nutritional supplement brands. The design for your nutritional supplement is a huge component of your overall branding. As more and more people become health conscious, the demand for nutritional supplements will only continue to increase. It is so important to stand out from the crowd with a truly unique nutritional supplement label design. A savvy label for your nutritional supplement will convey authority, trust, not to mention all of the health benefits of your product. KEX Consulting can help you with the wording on your nutritional supplement label, as well as the overall design. If you truly want your nutritional supplement to stand out among the competitors, it’s time to hire the professionals to work on your brand design.
The process of designing nutritional supplement labels
We will be with you from the beginning of the design process, all the way to printing your nutritional supplement label designs. It’s so important for us here at KEX Consulting to support clients from the beginning. We’ll help you conduct competitor analyses to understand how to trump your competitors with your nutritional supplement label design. We’ll brainstorm with you to ensure that we have a ton of options to choose from. Then, we’ll make some mockups and get your feedback. The KEX design team really cares about iterating based on client feedback. When you’ve finally chosen your final nutritional supplement label design, we’ll even help you to print the exact quantity that you need.
What types of information to display on nutritional supplement labels
Over the past ten years working in the nutritional supplement industry, we here at KEX Consulting have found that certain types of label design convert the best. For example, bold designs with a bright color scheme to resonate well with customers. It’s also very important to clearly list the nutritional supplement’s top benefits in a clear way right on the front of the nutritional supplement label design. Focus groups and surveys can help you to narrow down which of your supplement’s benefits actually resonate best with your target audience. Don’t just guess or use your instinct. KEX Consulting will help you to use real market research so that data can drive your nutritional supplement label design.
Nutritional Supplement Color schemes to evoke feelings of health
We all know that the target audience we’re aiming for in the supplement industry are health-geeks. And of course, health-geeks like to feel healthy. In our experience, we’ve found that certain color palettes evoke more emotion with this demographic. For example, green is a color that can be associated with nature and the environment. Light shades of blue can be calming and relaxing. Though, darker shades of blue can convey authority and trust. The best thing about green and blue is that they’re relatively gender-neutral. Of course, pink can work well on products aimed for women, mothers, or breast-health related products.
And we here at KEX Consulting go way beyond shades. We’ll help you to pinpoint the right color choice both for your printed materials like your nutritional supplement label design, as well as your marketing materials. We’ll even find corresponding colors for the web that you can use for your website and social media posts. We’ll absolutely ensure that you have a unique brand that will resonate deeply with your specific target audiences across all platforms.
Text to include on your supplement label design
Although colors do play a large role in nutritional supplement label design, text is equally if not more so important. Remember that you need to write your text based on a third grade reading level. Use easy-to-understand language that will appeal to a wide audience. Of course, it’s also important to make sure that everything you write on your nutritional supplement label design is legal.
Legal text required for nutritional supplements
According to the FDA’s website, you need to include these pieces of information on your nutritional supplement label design:
- The brand name
- The contents and quantity
- Nutritional information
- Ingredients information
- Your business name and location of manufacturing
The KEX Consulting team will help you to navigate the legal jungle of nutritional supplement label design to ensure that you’re complying 100% with FDA standards and regulations.
And let’s not forget about allergies. People with peanut allergies can actually die even if an incredibly small amount of peanuts are present. Therefore, you must list all allergy information on your nutritional supplement label design, even if only one of your ingredients was manufactured in a facility that also handles nuts. Milk is another ingredient that must be stated due to lactose allergies.
How to properly make claims on your nutritional supplement label designs
Luckily, KEX Consulting has been operating in the United States for over 10 years. The FDA can be quite serious about claims that are made on nutritional supplement label designs. Here are some words to watch out for. You’ll need to be able to back up your claims:
- Low carbs
- Good source
- Low calories
Don’t worry, we’ll help you to create a nutritional supplement label design that covers all of your legal bases.
Nutritional supplement label printing
KEX also provides nutritional supplement label printing services. We have printing partners across the country and thanks to our special relationships and high volume of order, we can provide you the lowest possible price.
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