Search engine marketing is the process of increasing website visibility and traffic. Search Engine Optimization (SEO) is the natural or organic unpaid method used to reach a higher search engine ranking. Pay Per Click (PPC) Advertising is the use of paid ads to display directly on search engine result pages. Pay Per Click (PPC) or paid search engine advertising uses advertising platforms to place ads on search engines based on a bidding system, quality score and other variables.
Archives for November 2014
A company’s logo is very important. A logo will be seen by thousands, and perhaps, millions or billions of customers throughout your company’s lifespan. Many times it is the first representation of your company or brand that customer or perspective customers see.
Pay per click or PPC, is an advertising method that produces website traffic by generating clicks via paid ads that appear on search engines when an ad is clicked (rather than “earning” clicks organically). PPC ads are tied to keyword phrases that are relevant to the advertiser’s target market.
An advertisement will be displayed when certain keyword searches are made and match those of an advertiser. When this ad is clicked, the searcher goes to a predetermined page on a website and a fee is charged by the search engine (hence Pay Per Click). These sponsored ads typically appear above, below or to the side fo the organic or natural search engine results.
KEX designs vitamin, supplement and nutraceutical labels. Our knowledge and understanding of your label requirements, materials and application makes KEX the perfect choice for your vitamin, nutritional supplement and nutraceutical labels.
Search engine optimization, or SEO as it is often referred, is the process of generating website visibility and traffic from unpaid, organic and natural search engine results. SEO employees a number of strategies, techniques and tactics to improve a website’s search engine ranking. Improving the ranking of a website’s search engine results page (commonly known as SERP) helps ensure that a website is visible and accessible by both search engines and internet searchers.
Social media marketing gains website traffic or notoriety by leveraging content on social media sites. This is typically accomplished by creating content on social media sites that encourages readers to share the content with others in their social networks.
Sharing content increases reach and distribution since all of a persons’ social media connections are able to view the content. In turn, anyone that viewed the initial shared content can then share it themselves, increasing social media reach exponentially. At its essence, social media marketing is electronic or digital word of mouth advertising.
Supplements are a booming business and represent a very powerful industry. The U.S. supplement industry alone is a nearly $37 billion dollar a year industry. Therefore, there is a lot of competition out there for various supplements.
Website design is the design and layout of the front-end or clients side portion of a website. Websites are truly an extension of your business and are instrumental in creating a profitable company. Websites can relay simple information or revolutionize your business operations.
Are you looking to set your supplement brand apart from competitors in this crowded industry? The supplement industry is one of the most competitive markets. How can you stand out against competitors and also increase your sales?
Web development is the process of developing a web site for the Internet. Web development typically refers to all the non-design components of a web site and can mean anything from developing a simple static page of plain text to creating complex web-based applications or eCommerce sites.